AIDA (AWARENESS, INTEREST, DESIRE.,ACTION)


Meaning of AIDA (AWARENESS, INTEREST, DESIRE.,ACTION) in English

a nmemonic used in advertising; the target audience needs to be moved through the process usually using more than one promotional technique; one of the hierarchy models (see buyer readiness stage).

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .