scrapping existing business ways of working and rebuilding business structures, systems, processes, staffing etc from scratch in way that offers the greatest benefit to the customer; its traumatic! (opposite to kaizen - continuous improvement).
BUSINESS PROCESS RE-ENGINEERING
Meaning of BUSINESS PROCESS RE-ENGINEERING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012