selling two or more of the same at an unit price that is lower than the unit price if only one is purchased. Example: 55p each or 2 £1.00 working on the premise that this will sell more product overall.
MULTIPLE-PRICING
Meaning of MULTIPLE-PRICING in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012