how we see, interpret, and organise the world around us. It involves a stimuli, the sense mechanisms (seeing, smelling, hearing, touching) and the pysche (mind). Shapes, sizes, novelty, colour, music etc are all used by marketers to affect perception.
PERCEPTION
Meaning of PERCEPTION in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012