one of the most commonly used method of preparing an advertising/ research budget. Budgeting for an ad/ research campaign based on a percent of a sales figure, such as past sales, anticipated sales, or a combination of both
PERCENTAGE-OF-SALES METHOD
Meaning of PERCENTAGE-OF-SALES METHOD in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012