a type of scale where one object is compared with another and a relative measure of preference is obtained, eg do respondents prefer one or another soft drink? The main types of comparative scales are: paired comparison, rank order, constant sum and Q sort.
RESEARCH COMPARATIVE SCALES
Meaning of RESEARCH COMPARATIVE SCALES in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012