a qualitative research technique that aims to describe how potential consumers perceive products. Participants are presented with three attributes and they are asked to think of ways in which two are similar to each other but different from the third.
RESEARCH KELLY REPERTORY GRID
Meaning of RESEARCH KELLY REPERTORY GRID in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012