(an acronym for strengths, weaknesses, opportunities and threats). An analytical tool used to determine the best way forward for a particular company which builds upon its strengths and weaknesses whilst dealing with opportunities and threats. The SW refers to the internal organisation the OT to the macro or micro-environment.
SWOT ANALYSIS
Meaning of SWOT ANALYSIS in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012