To take a preexisting project, such as a presentation, ad copy, or design, and even though it really doesn't need improving, you make a few changes and then pass it off as entirely your own work. Example: I thought the ad looked fine but then she just had to go and puff daddy it up.
PUFF DADDY
Meaning of PUFF DADDY in English
Slang English vocab. Английский сленговый словарь. 2012