/hahrd"sel"/ , v. , hard-sold, hard-selling , adj.
v.t. , v.i.
1. to sell or advertise (something) in a forceful and insistent way: to hard-sell new car models to reluctant buyers.
2. to convince (someone) in a forceful and insistent way: to hard-sell customers on a new product.
adj.
3. characterized by or promoted through a hard sell: hard-sell tactics.
[ 1955-60, Amer. ]