SEMANTIC DIFFERENTIAL


Meaning of SEMANTIC DIFFERENTIAL in English

Psycholing.

a technique for measuring the connotative meaning of concepts by having an individual rate each concept on a series of graduated scales, each scale defined by a pair of polar adjectives, as good-bad or strong-weak.

[ 1950-55 ]

Random House Webster's Unabridged English dictionary.      Полный английский словарь Вебстер - Random House .