v. & n.
v.tr. 1 (usu. foll. by away, into) entice (a person, an animal, etc.) usu. with some form of bait. 2 attract back again or recall (a person, animal, etc.) with the promise of a reward.
n. 1 a thing used to entice. 2 (usu. foll. by of) the attractive or compelling qualities (of a pursuit etc.). 3 a falconer's apparatus for recalling a hawk, consisting of a bunch of feathers attached to a thong, within which the hawk finds food while being trained. luring adj. luringly adv.
[ ME f. OE luere f. Gmc ]