I. lure 1 /lʊə, ljʊə $ lʊr/ BrE AmE verb [transitive]
1 . to persuade someone to do something, especially something wrong or dangerous, by making it seem attractive or exciting
lure somebody into (doing) something
People may be lured into buying tickets by clever advertising.
lure somebody away
Computer games are luring youngsters away from their lessons.
2 . to attract customers, workers, money etc from another company or place
lure somebody back/away
The bank launched an advertising campaign to lure back its traditional customers.
It’s very difficult to lure talent away from Silicon Valley.
II. lure 2 BrE AmE noun [countable]
[ Date: 1200-1300 ; Language: Old French ; Origin: luere ]
1 . [usually singular] something that attracts people, or the quality of being able to do this
lure of
the lure of easy money
Malc wasn’t mature enough to resist the lure of drink and drugs.
2 . an object used to attract animals or fish so that they can be caught SYN decoy