n.
Pronunciation: ' lu ̇ r
Function: noun
Etymology: Middle English, from Anglo-French lure, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German lad ō n
Date: 14th century
1 : an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk
2 a : an inducement to pleasure or gain : ENTICEMENT b : APPEAL , ATTRACTION
3 : a decoy for attracting animals to capture: as a : artificial bait used for catching fish b : an often luminous structure on the head of pediculate fishes that is used to attract prey