LURE

I. noun Etymology: Middle English, from Anglo-French ~, leure, of Germanic origin; akin to Middle High German luoder bait; perhaps akin to Old English lathian to invite, Old High German ladōn Date: 14th century an object usually of leather or feathers attached to a long cord and used by a falconer to recall or exercise a hawk, 2. an inducement to pleasure or gain ; enticement, appeal , attraction , a decoy for attracting animals to capture: as, artificial bait used for catching fish, an often luminous structure on the head of pediculate fishes that is used to attract prey, II. transitive verb (~d; luring) Date: 14th century to recall or exercise (a hawk) by means of a ~, to draw with a hint of pleasure or gain ; attract actively and strongly, Synonyms: see: ~