good ‧ will /ˌɡʊdˈwɪl◂/ BrE AmE noun [uncountable]
1 . kind feelings towards or between people and a willingness to be helpful:
A fund was set up as a goodwill gesture to survivors and their families.
the season of goodwill (=Christmas)
2 . the value that a company has because it has a good relationship with its customers:
The sale price also covers the goodwill of the business.