/good"wil"/ , n.
1. friendly disposition; benevolence; kindness.
2. cheerful acquiescence or consent.
3. Com. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Also, good will .
[ bef. 900; ME; OE god willa. See GOOD, WILL 2 ]
Syn. 1. friendliness. See favor .