[good.will] n (bef. 12c) 1 a: a kindly feeling of approval and support: benevolent interest or concern b (1): the favor or prestige that a business has acquired beyond the mere value of what it sells (2): the value of projected earnings increases of a business esp. as part of its purchase price (3): the value of other intangible assets (as tax credits) of a business esp. as part of its purchase price
2. a: cheerful consent b: willing effort -- good.willed adj