BLIND PRODUCT TEST, PAIRED COMPARISON


Meaning of BLIND PRODUCT TEST, PAIRED COMPARISON in English

testing both own and competitors new or existing products on potential customers without evidence of brand names to ascertain taste, smell, usuage comparisons e.g. Pepsi v's Coca-Cola; margarine v's butter.

Raynet Business and Marketing English glossary.      Английский глоссарий компании Raynet Business and Marketing .