The need to make an effective impact at business presentations to dealers and customers has led to the techniques of the more high-tech end of modern theatre being applied to sales pitches and promotion; Complex stage sets, vast lighting grids, high-powered sound systems, actors, dancers, the whole theatrical experience applied to the business of persuasion.
BUSINESS THEATRE
Meaning of BUSINESS THEATRE in English
Raynet Business and Marketing English glossary. Английский глоссарий компании Raynet Business and Marketing . 2012