born Dec. 22, 1908, Winterthur, Switz.
died Dec. 9, 1994, Berlin, Ger.
Swiss painter, sculptor, graphic artist, and industrial designer.
He studied architecture, metalwork, stage design, and painting at the Bauhaus. In 1930 he opened his own studio in Zürich, where he spent most of his life and earned a living designing advertisements. In the 1940s he designed chairs featuring geometric forms. He cofounded and directed the College of Design in Ulm, Ger. (195155), and also designed its buildings. He is best known for his advertising designs.