ALLURE

[noun] [U] - attraction, charm or excitementThe allure of the moonlit swimming pool proved too much for them, and they all jumped in for a swim.Most newspaper journalists find it hard to resist the allure of working in television.Higher interest rates tend to increase a currency's allure to international investors.He's an excellent actor, but he doesn't have the sexual allure that the role requires.The town lost much of its allure when it became a seaside resort.