I. əˈlu̇(ə)r, -u̇ə also əlˈyu̇- or aˈl- or alˈ- transitive verb
( -ed/-ing/-s )
Etymology: Middle English aluren, from Middle French alurer, aleurrer, from Old French, from a- (from Latin ad- ) + loire, loirre lure — more at lure
: to influence, sway, or entice with some tempting appeal, some offered or suggested benefit or pleasure, genuine or specious
ancient fables of men allured by beautiful forms and melodious voices to destruction — W.H.Hudson †1922
Synonyms: see attract
II. noun
( -s )
: a power of attraction or fascination : allurement
about the legends of the islands there is a glowing, haunting allure
the neat allure in mathematical formulae — Harlow Shapley
especially : the power to entice or attract through personal charm
is neatly made, has a cobra-cold allure … and dances with the unerring grace of a cat — Time
a female performer with no particular allure — New Yorker