I. ə-ˈlu̇r transitive verb
( al·lured ; al·lur·ing )
Etymology: Middle English aluren, from Middle French alurer, from Old French, from a- (from Latin ad- ) + lure, leure lure — more at lure
Date: 15th century
: to entice by charm or attraction
Synonyms: see attract
• al·lure·ment -ˈlu̇r-mənt noun
• al·lur·ing·ly adverb
II. noun
Date: 1548
: power of attraction or fascination : charm