/ əˈlʊə(r); NAmE əˈlʊr/ noun
[ U ] ( formal ) the quality of being attractive and exciting :
sexual allure
the allure of the big city
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WORD ORIGIN
late Middle English (in the sense tempt, entice ): from Old French aleurier attract, from a- (from Latin ad to) + luere a lure (originally a falconry term).