[noun] [U] [esp. disapproving]Gimmickry is the use of or an example of using gimmicks, esp. in order to make a product or activity more successful.She dismissed the latest software package as just another piece of computer gimmickry.Gimmickry is a major feature in the marketing of children's toys.
GIMMICKRY
Meaning of GIMMICKRY in English
Cambridge English vocab. Кембриджский английский словарь. 2012