GIMMICKRY
Meaning of GIMMICKRY in English
/gim"ik ree/ , n.
1. the use of gimmicks.
2. an abundance of gimmicks.
Also, gimmickery /gim"ik ree, -ik euh ree/ .
[ 1950-55; GIMMICK + -RY ]
Random House Webster's Unabridged English dictionary.
Полный английский словарь Вебстер - Random House .
2012