(PERSONAL ADVANTAGE) [noun] [U] [disapproving] - interest in your own advantageHer reply was typical of her constant regard for self.(disapproving) If you think only of self or if you are all for self you are only interested in what will be good for you and not whether it will be good for other people.
SELF
Meaning of SELF in English
Cambridge English vocab. Кембриджский английский словарь. 2012