adj. 25B6; adjective
lurid food colourings : BRIGHT, brilliant, vivid, glaring, shocking, fluorescent, flaming, dazzling, intense, gaudy, loud.
the lurid details : SENSATIONAL, sensationalist, exaggerated, over-dramatized, extravagant, colourful; salacious, graphic, explicit, unrestrained, prurient, shocking; gruesome, gory, grisly; informal tacky, shock-horror, juicy, full-frontal.
muted, restrained.