n. 25B6; verb consumers are frequently lured into debt : TEMPT, entice, attract, induce, coax, persuade, inveigle, allure, seduce, win over, cajole, beguile, bewitch, ensnare.
deter, put off.
25B6; noun the lure of the stage : TEMPTATION, enticement, attraction, pull, draw, appeal; inducement, allurement, fascination, interest, magnet; informal come-on.