/ lʊə(r); ljʊə(r); NAmE lʊr/ verb , noun
■ verb
[ vn , usually + adv. / prep. ] ( disapproving ) to persuade or trick sb to go somewhere or to do sth by promising them a reward
SYN entice :
The child was lured into a car but managed to escape.
Young people are lured to the city by the prospect of a job and money.
■ noun
1.
[ usually sing. ] the attractive qualities of sth :
Few can resist the lure of adventure.
2.
a thing that is used to attract fish or animals, so that they can be caught
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WORD ORIGIN
Middle English : from Old French luere , of Germanic origin; probably related to German Luder bait.