(~s, luring, ~d)
1.
To ~ someone means to trick them into a particular place or to trick them into doing something that they should not do.
He ~d her to his home and shot her with his father’s gun...
The company aims to ~ smokers back to cigarettes.
= entice
VERB: V n prep/adv, V n prep/adv
2.
A ~ is an object which is used to attract animals so that they can be caught.
N-COUNT
3.
A ~ is an attractive quality that something has, or something that you find attractive.
The excitement of hunting big game in Africa has been a ~ to Europeans for 200 years...
The ~ of rural life is proving as strong as ever.
N-COUNT: usu sing