I. noun
1.
Synonyms: attraction 1, allurement, appeal, attractiveness, call, draw, drawing power, pull, seduction
2.
something that leads an individual into a place or situation from which escape is difficult
used her charm as a lure to trap the unsuspecting youth
Synonyms: allurement, bait, come-on, decoy, enticement, inveiglement, seducement, siren song, snare, ||stale, temptation, trap
Related Word: appeal, attraction, incentive, inducement; con game, gimmick, suck-in, trick; ambush, blind, camouflage, delusion, fake, illusion
Contrasted words: caution, caveat, warning
II. verb
to draw from a usual, desirable, or proper course or situation into one felt as unusual, undesirable, or wrong
the promise of money lured him away from his steady job
Synonyms: allure, bait, decoy, entice, entrap, inveigle, lead on, seduce, tempt, toll, train
Related Word: bag, capture, catch, draw in, ensnare, rope, snare, suck in; attract, beguile, bewitch, captivate, charm, enchant, fascinate, invite; draw, draw on; blandish, cajole, wheedle
Idioms: bait the hook, give the come-on
Contrasted words: drive (away or off), rebuff, repulse
Antonyms: repel