An ethical foundation of securities brokers stating that if an advisor recommends the purchase or sale of any security to a customer, he or she must believe that the recommendation is suitable for such customer based on the customer's financial situation.
KNOW YOUR CUSTOMER
Meaning of KNOW YOUR CUSTOMER in English
Campbell R. Harvey. Hypertextual finance English glossary. Английский словарь гипертекстовых финансов. 2012