AD


Meaning of AD in English

noun

COLLOCATIONS FROM OTHER ENTRIES

ad hoc committee/group etc

ad hoc

decisions made on an ad hoc basis

ad infinitum

I have to explain A, then B, and C, and so on ad infinitum.

ad nauseam

Look, we’ve been over this ad nauseam. I think we should move on to the next item.

banner ad

classified ad

on an ad hoc basis

decisions made on an ad hoc basis

personal ad

small ad

teaser ad

want ad

COLLOCATIONS FROM CORPUS

■ ADJECTIVE

classified

A couple who watch the classified ads can make some outstanding furniture buys.

negative

Alexander, who was sharply critical of Forbes' negative ads , appeared to benefit from running a positive campaign.

new

The new ads are timed to hit the airwaves as the stores complete the merchandise makeover, Cohen said.

personal

Newspaper publishers with on-line services have already found a successful niche: the personal ads .

The problem with personal ads is that they never work.

political

Slick political ads play on a giant screen.

His campaign spent millions on political ads in California, cutting back on the number shown in other key states.

small

By now, probably half the small ads in the current issue had been placed by aliens.

MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.

■ NOUN

agency

Equal numbers have congratulated the ad agency for reviving memories of the thrill of discovering a baby is on the way.

Then, with the advent of ad agencies , the adverts themselves became commodities.

Y., which works mainly for ad agencies and is following a Nielsen-like model of audience measurement through random sampling.

Now, with up to 60 seconds of trailers, advertisers and ad agencies are beginning to get angry.

The living was easy, and based in a squat, since Williams had abandoned his ad agency .

The cost to the ad agencies ranges from 40 to $ 2 per thousand viewers.

attack

Instead, Merrill has played a major role in urging more and stronger attack ads , according to campaign officials.

In the 30-second spot, the first attack ad of his campaign, Buchanan accuses competitors Dole, Sen.

But ironically, Forbes' attack ads backfired.

banner

Part of the screen was taken up by a banner ad for TotalNews sponsor NewsPage, a personalized Internet news service.

That banner ad obscured an ad on the Time site for PointCast, which competes with NewsPage.

campaign

Between them they looked like the stars of a Reagan campaign ad .

Last time we checked, the press had an obligation to examine the claims made in campaign ads .

guardian

Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.

Karen Davies, solicitor, for the guardian ad litem.

In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem.

A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.

William Helfrecht for the guardian ad litem.

Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.

Where a guardian ad litem has been appointed the solicitor must take instructions from the guardian.

Robin Barda for the minors' guardian ad litem.

litem

Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.

Karen Davies, solicitor, for the guardian ad litem .

In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem .

A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.

William Helfrecht for the guardian ad litem .

Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.

The fourth defendant, T., who was unconscious, was represented by the Official Solicitor as guardian ad litem .

newspaper

Bariatric surgeons use television and newspaper ads , 800 numbers, telemarketers, and sophisticated marketing techniques to target potential patients.

The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.

The newspaper ad featured a shepherd and his flock on some remote moor.

Check libraries, newspaper ads and the World Wide Web to see what kinds of careers are out there.

Write a classified newspaper ad , or post a note on a computer bulletin board, offering to give the computer away.

Human travel agents, paper guidebooks and newspaper ads still have a lot going for them.

radio

At the news conference, Bennett played the radio ads along with excerpts from the rap music in question.

He has aired radio ads in Iowa, whose caucuses are a mere three years away.

Recently, Peapod has started a marketing campaign with bus posters and radio ads .

It could not have been more appropriate that radio ads started appearing in Ebony in the late I940s.

The program includes brochures, direct mail, television and radio ads , utility bill inserts and the live-operator call center.

Kolender, in television and radio ads , uses pigeons flying out of an open cage to parody the jail system.

revenue

Annual ad revenue is more than $ 150 million.

Forbes leads Fortune in circulation and ad revenue , a status that has developed only since Steve Forbes took over.

Pharmaceutical ad revenue is expected to soar 300 percent in 1997.

television

It is encouraging that Gore's television ads have not trimmed to the right.

The campaign believes the best way to reach independents is through more television ads .

Now, in the television ads , he cheerfully delivered some hammy lines before falling backwards into a swimming pool.

In speeches and television ads , Gov.

Spafford Hutchinson, a computer analyst, had heard the television ads of Republican presidential candidate Steve Forbes.

Both sides have spent heavily on newspaper and television ads .

We have seen the honest faces of the hometown insurance representative on television ads , face after face, year after year.

One television ad featured a live chicken to convey the message: Stop being one; start investing.

tobacco

How does Health Secretary Virginia Bottomley hope to achieve a ten percent reduction in smokers without a ban on tobacco ads ?

A ban on tobacco ads aimed at the young.

want

Yesterday, he had written Helen a letter asking her to send the want ads from the Atkinson Crier.

■ VERB

answer

It all started, she recalls, when Anna answered an ad at the Job Centre for a magician's assistant.

As a renter you might feel deceived if you answered the ad .

When I first answered the ad in the paper and said I was a widow, that was different.

Frank answered my ad in the Voice.

You answer an ad in a frenzy of lust and loneliness.

Forget the stereotype of the naive female student who answers an ad and ends up on the streets.

But he's still optimistic that whoever answers the ad , will bring romance as well as adventure into his life.

appear

I don't care if he appeared in the ad in return for a donation to the Terrence Higgins Trust.

They appear in health club ads , fit, trim and tanned, with impossibly taut abdomens.

classify

But other Microsoft Internet initiatives include putting automotive and real estate classified ads on-line.

Write a classified newspaper ad , or post a note on a computer bulletin board, offering to give the computer away.

He said Sidewalk has no plans to include classified ads in its menu of offerings.

Acronyms increasingly are being created not only to communicate quickly but cheaply, especially in classified ads .

You can also find used scooters in the classified ads and Web pages run by Vespa clubs.

Graham took classified ads over the telephone and learned what hard work it was.

pay

The money paid for ads and an anti-Foley car parade that had over 150 vehicles.

So the fund management companies, not the mutual-fund shareholders, are paying for the ads , fund officials said.

They pay for the ads that keep obesity journals publishing.

place

MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.

Following requests from the bomber, police placed ads in the Daily Telegraph newspaper trying, unsuccessfully, to open communications.

He started in the 1970s by placing a free ad in Yankee magazine, inquiring about old road maps.

Mendoza recalls the time when a limousine driver called and asked to place an ad .

A third option is to place their own ad in the restroom.

As soon as they arrived in Tokyo, my father and his colleagues placed ads for missing persons through the Red Cross.

produce

Advertising strategies: The Disney Studio produces the oddest combo ads in the business.

put

Let's hope some of our little fire raisers don't manage to get there and put the ad into practice.

Alderman Marzullo puts out a 350-page ad book every year, at one hundred dollars a page.

One day he puts this PersonaIs ad on her desk.

She does not work the streets, but puts ads in newspapers and leaves cards in London telephone boxes.

They put an ad in the paper for people to be the cowboy, the construction worker and the biker.

The panelists were put off by numerous ads promising a balanced federal budget but offering no specifics on how to achieve it.

read

The next step is to read the ads .

Well, said Malcolm, did you read the ad ?

I left the house and bought newspapers and stopped on the sidewalk to read through the ads for vacant rooms.

He gets depressed when he reads computer ads describing models that are two-thirds again as fast as his but cost one-third less.

run

Publishers hate to run ads , with few exceptions.

The daily paper ran job ads .

The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.

For years now this newspaper has run ads for topless and who-knows-what-else entertainment facilities around town.

Now, of course, Merrill Lynch is merely trying to confuse members of Congress by running these ads .

Reflecting this practice, aviation magazines ran as many ads for pieces of planes as for whole ones.

I say run ads in magazines that already attract the customer you are looking for and ask for catalog requests.

Dole may receive some help from the national Republican Party, which is already planning to run ads criticizing Clinton administration policies.

see

You rarely see a direct response ad which does not put a clear offer - and the price - in its headline.

They were Rosicrucians, though not, says Craig Fouassis, the sort one sees ads for in pulp magazines.

And then we bought a copy of the New Musical Express and saw a little ad that went with it.

And 81 percent said they have seen Forbes' ads on television.

If you see an ad which makes you really stop and take notice, some one has succeeded in getting through to you.

He saw those ads while attending Vanderbilt University.

Then in January 1991 I saw Roslin's ad in Nature.

The company estimates 50, 000 golfers will see each ad annually.

sell

It was selling ads , but it was a start, and things moved rapidly.

Until recently, Simonson, 45, sold ads in New York.

Ford may offset some of its costs by selling ads to run on the Internet service its employees will use.

You muddle through, reduced to selling your own ads to make a decent buck.

As yet, though, the company has not sold any ads , he said.

The company only started selling ads in February, while other companies started last fall.

The second-tier national shows make their money by selling ads with rates based on how many stations they appear on.

show

There are already plans to make the £26,000 jingle into a hit single and show the ad in cinemas.

Yet, if you show people the ad , they will tell you just the things that the strategy was looking for.

Scott Williams will show you some ads later on.

The electric advertising board has three-sided vertical panels, endlessly rotating to show repeating ads .

PHRASES FROM OTHER ENTRIES

lonely hearts club/column/ad

He met Dominique through a lonely hearts ad.

How would you describe yourself in a lonely hearts ad?

They talked about books, the theatre, cinema, where they lived, lonely hearts columns.

EXAMPLES FROM OTHER ENTRIES

an ad campaign

I saw an advert for some cheap furniture in our local paper.

She had started her acting career by doing shampoo ads on TV.

We put an ad in 'The Times' and got a terrific response.

EXAMPLES FROM CORPUS

He finds that job ads placed in prominent papers like the Financial Times serve him well.

Homeless children scrounge for spare change, and newspapers carry ads from people offering their kidneys for cash.

Is this ad for Absolut Vodka for real?

Look for what is not included in the main body of the ad .

The campaign believes the best way to reach independents is through more television ads.

This will spark rounds of attack and counterattack ads.

Longman DOCE5 Extras English vocabulary.      Дополнительный английский словарь Longman DOCE5.