noun
COLLOCATIONS FROM OTHER ENTRIES
ad hoc committee/group etc
ad hoc
▪
decisions made on an ad hoc basis
ad infinitum
▪
I have to explain A, then B, and C, and so on ad infinitum.
ad nauseam
▪
Look, we’ve been over this ad nauseam. I think we should move on to the next item.
banner ad
classified ad
on an ad hoc basis
▪
decisions made on an ad hoc basis
personal ad
small ad
teaser ad
want ad
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
classified
▪
A couple who watch the classified ads can make some outstanding furniture buys.
negative
▪
Alexander, who was sharply critical of Forbes' negative ads , appeared to benefit from running a positive campaign.
new
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The new ads are timed to hit the airwaves as the stores complete the merchandise makeover, Cohen said.
personal
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Newspaper publishers with on-line services have already found a successful niche: the personal ads .
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The problem with personal ads is that they never work.
political
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Slick political ads play on a giant screen.
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His campaign spent millions on political ads in California, cutting back on the number shown in other key states.
small
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By now, probably half the small ads in the current issue had been placed by aliens.
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MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.
■ NOUN
agency
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Equal numbers have congratulated the ad agency for reviving memories of the thrill of discovering a baby is on the way.
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Then, with the advent of ad agencies , the adverts themselves became commodities.
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Y., which works mainly for ad agencies and is following a Nielsen-like model of audience measurement through random sampling.
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Now, with up to 60 seconds of trailers, advertisers and ad agencies are beginning to get angry.
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The living was easy, and based in a squat, since Williams had abandoned his ad agency .
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The cost to the ad agencies ranges from 40 to $ 2 per thousand viewers.
attack
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Instead, Merrill has played a major role in urging more and stronger attack ads , according to campaign officials.
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In the 30-second spot, the first attack ad of his campaign, Buchanan accuses competitors Dole, Sen.
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But ironically, Forbes' attack ads backfired.
banner
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Part of the screen was taken up by a banner ad for TotalNews sponsor NewsPage, a personalized Internet news service.
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That banner ad obscured an ad on the Time site for PointCast, which competes with NewsPage.
campaign
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Between them they looked like the stars of a Reagan campaign ad .
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Last time we checked, the press had an obligation to examine the claims made in campaign ads .
guardian
▪
Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.
▪
Karen Davies, solicitor, for the guardian ad litem.
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In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem.
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A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.
▪
William Helfrecht for the guardian ad litem.
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Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.
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Where a guardian ad litem has been appointed the solicitor must take instructions from the guardian.
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Robin Barda for the minors' guardian ad litem.
litem
▪
Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.
▪
Karen Davies, solicitor, for the guardian ad litem .
▪
In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem .
▪
A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.
▪
William Helfrecht for the guardian ad litem .
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Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.
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The fourth defendant, T., who was unconscious, was represented by the Official Solicitor as guardian ad litem .
newspaper
▪
Bariatric surgeons use television and newspaper ads , 800 numbers, telemarketers, and sophisticated marketing techniques to target potential patients.
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The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.
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The newspaper ad featured a shepherd and his flock on some remote moor.
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Check libraries, newspaper ads and the World Wide Web to see what kinds of careers are out there.
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Write a classified newspaper ad , or post a note on a computer bulletin board, offering to give the computer away.
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Human travel agents, paper guidebooks and newspaper ads still have a lot going for them.
radio
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At the news conference, Bennett played the radio ads along with excerpts from the rap music in question.
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He has aired radio ads in Iowa, whose caucuses are a mere three years away.
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Recently, Peapod has started a marketing campaign with bus posters and radio ads .
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It could not have been more appropriate that radio ads started appearing in Ebony in the late I940s.
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The program includes brochures, direct mail, television and radio ads , utility bill inserts and the live-operator call center.
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Kolender, in television and radio ads , uses pigeons flying out of an open cage to parody the jail system.
revenue
▪
Annual ad revenue is more than $ 150 million.
▪
Forbes leads Fortune in circulation and ad revenue , a status that has developed only since Steve Forbes took over.
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Pharmaceutical ad revenue is expected to soar 300 percent in 1997.
television
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It is encouraging that Gore's television ads have not trimmed to the right.
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The campaign believes the best way to reach independents is through more television ads .
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Now, in the television ads , he cheerfully delivered some hammy lines before falling backwards into a swimming pool.
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In speeches and television ads , Gov.
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Spafford Hutchinson, a computer analyst, had heard the television ads of Republican presidential candidate Steve Forbes.
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Both sides have spent heavily on newspaper and television ads .
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We have seen the honest faces of the hometown insurance representative on television ads , face after face, year after year.
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One television ad featured a live chicken to convey the message: Stop being one; start investing.
tobacco
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How does Health Secretary Virginia Bottomley hope to achieve a ten percent reduction in smokers without a ban on tobacco ads ?
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A ban on tobacco ads aimed at the young.
want
▪
Yesterday, he had written Helen a letter asking her to send the want ads from the Atkinson Crier.
■ VERB
answer
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It all started, she recalls, when Anna answered an ad at the Job Centre for a magician's assistant.
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As a renter you might feel deceived if you answered the ad .
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When I first answered the ad in the paper and said I was a widow, that was different.
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Frank answered my ad in the Voice.
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You answer an ad in a frenzy of lust and loneliness.
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Forget the stereotype of the naive female student who answers an ad and ends up on the streets.
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But he's still optimistic that whoever answers the ad , will bring romance as well as adventure into his life.
appear
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I don't care if he appeared in the ad in return for a donation to the Terrence Higgins Trust.
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They appear in health club ads , fit, trim and tanned, with impossibly taut abdomens.
classify
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But other Microsoft Internet initiatives include putting automotive and real estate classified ads on-line.
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Write a classified newspaper ad , or post a note on a computer bulletin board, offering to give the computer away.
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He said Sidewalk has no plans to include classified ads in its menu of offerings.
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Acronyms increasingly are being created not only to communicate quickly but cheaply, especially in classified ads .
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You can also find used scooters in the classified ads and Web pages run by Vespa clubs.
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Graham took classified ads over the telephone and learned what hard work it was.
pay
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The money paid for ads and an anti-Foley car parade that had over 150 vehicles.
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So the fund management companies, not the mutual-fund shareholders, are paying for the ads , fund officials said.
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They pay for the ads that keep obesity journals publishing.
place
▪
MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.
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Following requests from the bomber, police placed ads in the Daily Telegraph newspaper trying, unsuccessfully, to open communications.
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He started in the 1970s by placing a free ad in Yankee magazine, inquiring about old road maps.
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Mendoza recalls the time when a limousine driver called and asked to place an ad .
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A third option is to place their own ad in the restroom.
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As soon as they arrived in Tokyo, my father and his colleagues placed ads for missing persons through the Red Cross.
produce
▪
Advertising strategies: The Disney Studio produces the oddest combo ads in the business.
put
▪
Let's hope some of our little fire raisers don't manage to get there and put the ad into practice.
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Alderman Marzullo puts out a 350-page ad book every year, at one hundred dollars a page.
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One day he puts this PersonaIs ad on her desk.
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She does not work the streets, but puts ads in newspapers and leaves cards in London telephone boxes.
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They put an ad in the paper for people to be the cowboy, the construction worker and the biker.
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The panelists were put off by numerous ads promising a balanced federal budget but offering no specifics on how to achieve it.
read
▪
The next step is to read the ads .
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Well, said Malcolm, did you read the ad ?
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I left the house and bought newspapers and stopped on the sidewalk to read through the ads for vacant rooms.
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He gets depressed when he reads computer ads describing models that are two-thirds again as fast as his but cost one-third less.
run
▪
Publishers hate to run ads , with few exceptions.
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The daily paper ran job ads .
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The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.
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For years now this newspaper has run ads for topless and who-knows-what-else entertainment facilities around town.
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Now, of course, Merrill Lynch is merely trying to confuse members of Congress by running these ads .
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Reflecting this practice, aviation magazines ran as many ads for pieces of planes as for whole ones.
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I say run ads in magazines that already attract the customer you are looking for and ask for catalog requests.
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Dole may receive some help from the national Republican Party, which is already planning to run ads criticizing Clinton administration policies.
see
▪
You rarely see a direct response ad which does not put a clear offer - and the price - in its headline.
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They were Rosicrucians, though not, says Craig Fouassis, the sort one sees ads for in pulp magazines.
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And then we bought a copy of the New Musical Express and saw a little ad that went with it.
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And 81 percent said they have seen Forbes' ads on television.
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If you see an ad which makes you really stop and take notice, some one has succeeded in getting through to you.
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He saw those ads while attending Vanderbilt University.
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Then in January 1991 I saw Roslin's ad in Nature.
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The company estimates 50, 000 golfers will see each ad annually.
sell
▪
It was selling ads , but it was a start, and things moved rapidly.
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Until recently, Simonson, 45, sold ads in New York.
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Ford may offset some of its costs by selling ads to run on the Internet service its employees will use.
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You muddle through, reduced to selling your own ads to make a decent buck.
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As yet, though, the company has not sold any ads , he said.
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The company only started selling ads in February, while other companies started last fall.
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The second-tier national shows make their money by selling ads with rates based on how many stations they appear on.
show
▪
There are already plans to make the £26,000 jingle into a hit single and show the ad in cinemas.
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Yet, if you show people the ad , they will tell you just the things that the strategy was looking for.
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Scott Williams will show you some ads later on.
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The electric advertising board has three-sided vertical panels, endlessly rotating to show repeating ads .
PHRASES FROM OTHER ENTRIES
lonely hearts club/column/ad
▪
He met Dominique through a lonely hearts ad.
▪
How would you describe yourself in a lonely hearts ad?
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They talked about books, the theatre, cinema, where they lived, lonely hearts columns.
EXAMPLES FROM OTHER ENTRIES
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an ad campaign
▪
I saw an advert for some cheap furniture in our local paper.
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She had started her acting career by doing shampoo ads on TV.
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We put an ad in 'The Times' and got a terrific response.
EXAMPLES FROM CORPUS
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He finds that job ads placed in prominent papers like the Financial Times serve him well.
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Homeless children scrounge for spare change, and newspapers carry ads from people offering their kidneys for cash.
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Is this ad for Absolut Vodka for real?
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Look for what is not included in the main body of the ad .
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The campaign believes the best way to reach independents is through more television ads.
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This will spark rounds of attack and counterattack ads.