/ æd; NAmE / noun
( informal ) = advertisement :
We put an ad in the local paper.
an ad for a new chocolate bar
—see also banner ad
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SYNONYMS
ad
advertisement ♦ commercial ♦ promotion ♦ advert ♦ trailer
These are all words for a notice, picture or film telling people about a product, job or service.
ad
( informal ) a notice, picture or film telling people about a product, job or service:
We put an ad in the local paper.
•
an ad for a new chocolate bar
•
He was scanning the classified ads (= the section in a newspaper with small advertisements arranged in groups according to their subject) .
advertisement
a notice, picture or film telling people about a product, job or service; an example of sth that shows its good qualities; the act of advertising sth and making it public:
Put an advertisement in the local paper to sell your car.
•
Dirty streets are no advertisement for a prosperous society.
NOTE
When you are talking about a notice, picture or film telling people about a product, job or service, advertisement can be shortened to the more informal ad or ( BrE ) advert . When you are talking about an example of sth that shows its good qualities, advertisement can be shortened to advert .
commercial
an advertisement on television or on the radio.
promotion
a set of advertisements for a particular product or service; activities done in order to increase the sales of a product or service:
a special promotion of local products
•
She works in sales and promotion.
advert
( BrE informal ) an advertisement:
I never watch the adverts on TV.
trailer
( especially BrE ) a series of short scenes from a film / movie or television programme, shown in advance to advertise it.
PATTERNS AND COLLOCATIONS :
a(n) ad / advertisement / commercial / promotion / advert / trailer for sth
a TV/television / radio / cinema ad / advertisement / commercial / promotion / advert
a job ad / advertisement / advert
to run / show a(n) ad / advertisement / commercial / advert / trailer
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WORD ORIGIN
mid 19th cent.: abbreviation.