noun
EXAMPLES FROM OTHER ENTRIES
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The new watchword in the campaign is "balance."
EXAMPLES FROM CORPUS
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Growth is once again the watchword as the country looks for another period of expansion in higher education.
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In her day and at her station, the watchword for women was class.
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That's why time and attention is paid to every home, with quality the watchword .
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The assembly line is giving way to quality circles, and quality rather than quantity is becoming the watchword .
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The Chancellor is, however, unsympathetic and safety-first will be his watchword .
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This is the watchword of the Winnetka school district.
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This will continue to be our watchword in the years ahead.
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When women run companies, cooperation, not competition, is the watchword .