WATCHWORD


Meaning of WATCHWORD in English

/ ˈwɒtʃwɜːd; NAmE ˈwɑːtʃwɜːrd; ˈwɔːtʃ-/ noun

a word or phrase that expresses sb's beliefs or attitudes, or that explains what sb should do in a particular situation :

Quality is our watchword.

Oxford Advanced Learner's English Dictionary.      Оксфордский английский словарь для изучающик язык на продвинутом уровне.