Synonyms and related words :
bugle call, byword, call to arms, call-up, catchword, clarion, clarion call, conscription, countersign, device, epigraph, epithet, exhortation, go for broke, gung ho, inscription, levy, mobilization, motto, muster, open sesame, password, phrase, rally, rallying cry, rebel yell, recruitment, secret grip, shibboleth, slogan, tag line, tessera, token, trumpet call, war cry, war whoop, word