transcription, транскрипция: [ -ˌwərd ]
noun
Date: 15th century
1. : a word or phrase used as a sign of recognition among members of the same society, class, or group
2.
a. : a word or motto that embodies a principle or guide to action of an individual or group : slogan
“safety” is our watchword
b. : a guiding principle
change is the watchword for both parties