pro ‧ mote S3 W2 AC /prəˈməʊt $ -ˈmoʊt/ BrE AmE verb [transitive]
[ Word Family: noun : ↑ promotion , ↑ promoter ; verb : ↑ promote ; adjective : ↑ promotional ]
[ Date: 1300-1400 ; Language: Latin ; Origin: past participle of promovere 'to move forward' ]
1 . ENCOURAGE to help something to develop or increase:
a meeting to promote trade between Taiwan and the UK
Fertilizer promotes leaf growth.
2 . BETTER JOB [usually passive] to give someone a better more responsible job in a company OPP demote
promote somebody to something
Helen was promoted to senior manager.
3 . SELL to help sell a new product, film etc by offering it at a reduced price or by advertising it:
She’s in London to promote her new book.
4 . SPORT [usually passive] British English if a sports team is promoted, they play in a better group of teams the next year OPP relegate
promote somebody to something
They have been promoted to the First Division.
5 . PERSUADE to try to persuade people to support or use something:
John Major promoted the idea of a classless society.
6 . ARRANGE to be responsible for arranging a large public event such as a concert or a sports game
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THESAURUS
▪ advertise verb [intransitive and transitive] to tell people about a product or service and try to persuade them to buy it, for example in a newspaper, television, or Internet advertisement:
Some universities advertise on television.
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She has signed a deal to advertise the company's haircare products.
▪ promote verb [transitive] to try to increase the sales or popularity of a product or event, for example by selling it at a lower price or talking about it on television:
He's in London to promote his new album.
▪ market verb [transitive] to try to sell a product or service by deciding which type of people are likely to buy it and by making it interesting to them:
The collection is being marketed as clothing for climbers and skiers.
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Most companies have agreed not to market products to children under 12.
▪ publicize ( also publicise British English ) verb [transitive] to tell the public about something by writing about it in newspapers, speaking about it on television etc:
He had done a lot of interviews to publicize his new book.
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The hostages' case has been widely publicized.
▪ hype verb [transitive] informal to try to make people think something is good or important by advertising or talking about it a lot on television, the radio etc. Hype is often used when you do not trust the information:
The boxing match was being hyped as the biggest fight of the decade.
▪ plug verb [transitive] informal to advertise a book, film etc by talking about it on television or radio:
Marc was on the show to plug his new play.