PROMOTE

v. 1 help, further, encourage, assist, advance, support, forward, back, sanction, abet, aid, boost, foster, patronize, nurture, develop, inspirit, strengthen, stimulate, inspire Their continual bickering did little to promote domestic harmony The sale of portable appliances has done much to promote the battery business. 2 advance, move up, raise, upgrade, elevate, exalt, Colloq kick upstairs He is to be promoted to floor manager next month 3 recommend, endorse, sponsor, support, espouse, commend, advocate, advance, champion, talk up, speak for, side with, present, call attention to She is promoting the cause of ecology in her campaign 4 advertise, publicize, push, sell, Colloq beat the drum for, plug, Slang hype, Chiefly US ballyhoo They are promoting the new chewing-gum by giving out free samples in Trafalgar Square