n.
Pronunciation: ' sl ō -g ə n
Function: noun
Etymology: alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry
Date: 1513
1 a : a war cry especially of a Scottish clan b : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2 : a brief attention-getting phrase used in advertising or promotion