noun
ADJECTIVE
▪ catchy ( informal ), snappy
▪ popular
▪ famous
▪ new , old
▪ simple
▪ empty , hollow
▪
The ‘freedom to learn’ has become just another one of the government's empty ~s.
▪ anti-government , anti-war , etc.
▪ ad ( esp. AmE ), advertising , marketing
▪ campaign , election ( esp. BrE ), political
▪ patriotic , revolutionary
▪ bumper-sticker ( esp. AmE ), T-shirt
VERB + SLOGAN
▪ coin , come up with , invent
▪ adopt (sth as) , have (sth as) , use (sth as)
▪ chant , shout
▪ spout
▪
The Left was still spouting old Marxist ~s.
▪ bear , be emblazoned with , carry ( esp. BrE )
▪
T-shirts bearing anti-war ~s
▪
This year's safety campaign carries the ~ ‘Wear a seat belt—every time!’.
▪ daub , paint , write
▪
Slogans had been daubed on the walls.
▪ be summed up by , be summed up in
▪
The principle is summed up by the ~ ‘Trade, not aid’.
SLOGAN + VERB
▪ go , say
▪
We switched the car stereo to WKTU, ‘the beat of New York’, as its ~ goes.
PREPOSITION
▪ on the ~
▪
They fought the election on the ~ ‘The time has come’.
▪ under a/the ~
▪
They protested under the ~ ‘When women stop, everything stops!’
▪ ~ for
▪
the ~ for the 2012 London Olympics
▪ ~ of