transcription, транскрипция: [ ˈslō-gən ]
noun
Etymology: alteration of earlier slogorn, from Scottish Gaelic sluagh-ghairm, from sluagh army, host + gairm cry
Date: 1513
1.
a. : a war cry especially of a Scottish clan
b. : a word or phrase used to express a characteristic position or stand or a goal to be achieved
2. : a brief attention-getting phrase used in advertising or promotion