/sloh"geuhn/ , n.
1. a distinctive cry, phrase, or motto of any party, group, manufacturer, or person; catchword or catch phrase.
2. a war cry or gathering cry, as formerly used among the Scottish clans.
[ 1505-15; sluagh-ghairm, equiv. to sluagh army, host (cf. SLEW 2 ) + gairm cry ]