™ / ˌrəʊlz ˈrɔɪs; NAmE ˌroʊlz/ noun
1.
(also informal Rolls ) a large, comfortable and expensive make of car made by a company in the UK
2.
the ~ of sth ( BrE ) something that is thought of as an example of the highest quality of a type of thing :
This is the Rolls-Royce of canoes.
For more information see the Cultural Guide