noun
[ sing. ] ( informal ) the quality sth has of being very impressive or surprising to people :
If you want to sell your house quickly, it needs a wow factor.
noun
[ sing. ] ( informal ) the quality sth has of being very impressive or surprising to people :
If you want to sell your house quickly, it needs a wow factor.
Oxford Advanced Learner's English Dictionary. Оксфордский английский словарь для изучающик язык на продвинутом уровне. 2005