(b. 1878, Greenville, SC, d. 1958, Ph.D. Philosophy and Psychology, University of Chicago, 1903). Watson founded the school of behaviorism with his 1913 Presidential Address to the American Psychological Association, entitled "Psychology as the Behaviorist Views It" (published in Psychological Review) in which he disparaged introspectionist methodology and emphasized prediction and control of behavior as the proper goals of psychology.
< Discussion > < References > Tadeusz Zawidzki