WATSON, JOHN B.

born Jan. 9, 1878, Greenville, S.C., U.S. died Sept. 25, 1958, New York, N.Y. in full John Broadus Watson American psychologist who codified and publicized behaviourism, an approach to psychology that, in his view, was restricted to the objective, experimental study of the relations between environmental events and human behaviour. Watsonian behaviourism became the dominant psychology in the United States during the 1920s and '30s. Watson received his Ph.D. in psychology from the University of Chicago (1903), where he then taught. In 1908 he became professor of psychology at Johns Hopkins University, Baltimore, Md., and immediately established a laboratory for research in comparative, or animal, psychology. About this time he articulated his first statements on behaviourist psychology, and in the epoch-making article "Psychology as a Behaviorist Views It" (1913) he asserted that psychology is the science of human behaviour, which, like animal behaviour, should be studied under exacting laboratory conditions. His first major work, Behavior: An Introduction to Comparative Psychology, was published in 1914. In it he argued forcefully for the use of animal subjects in psychological study and described instinct as a series of reflexes that are activated by heredity. He also promoted conditioned responses as the ideal experimental tool. In 1918 Watson ventured into the relatively unexplored field of infant study. In one of his classic experiments, he conditioned fear of white rats and other furry objects in an 11-month old boy. The definitive statement of Watson's position appears in another major work, Psychology from the Standpoint of a Behaviorist (1919), in which he sought to extend the principles and methods of comparative psychology to the study of human beings and staunchly advocated the use of conditioning in research. His association with professional psychology ended abruptly. In 1920, in the wake of sensational publicity surrounding his divorce from his first wife, Watson resigned from Johns Hopkins. Watson entered the advertising business in 1921. His book Behaviorism (1925), for the general reader, is credited with interesting many in entering professional psychology. Following Psychological Care of Infant and Child (1928) and his revision (1930) of Behaviorism, he devoted himself exclusively to business until his retirement (1946). See also behaviourism.